What is SEO

Search Engine Optimisation, also known as SEO, is the science of producing web pages that are attractive to the search engines.

The better optimised the page is, the higher a ranking it will achieve in major search engine results. This is especially critical because most people who use search engines, such as Google or Yahoo, only look at the first page of the search results. For a page to get high traffic from a search engine, it has to be listed in that first page.

Standard search engine optimisation focuses on techniques such as making sure that each web page has appropriate title and meta tags and that the keyword or key phrases for the page are distributed throughout the content in a way that the particular search engine will like. This can be an expensive and lengthy process depending on the size of your website.

Group SEO is the process of optimising a group or several businesses in a similar category which not only benefits the overall groups page rankings but also the individual members.